by Evelyn Starr | Dec 11, 2015 | Brand Strategy, Marketing Insights
Over the course of Thanksgiving week I traveled about 600 miles. From our house in Natick, Massachusetts to my parents’ house in Northern New Jersey, out to a college visit in Pennsylvania and then back to Natick again. At the end of this odyssey I arrived home to...
by Evelyn Starr | Jul 15, 2015 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
Have you ever wished for a personal chef? Well for two months I had one. In autumn 1999, after years of working as a chef on yachts, in restaurants and on catering gigs, my sister-in-law Rachael decided to transition to a new career: web master. Her...
by Evelyn Starr | Sep 14, 2012 | Marketing Insights, Marketing Research Tips, Marketing Tools & Tactics
As I learned to drive, my father not only braved my initial road experience, he also tried to teach me about the way a car functioned. He opened the hood of our 1969 Buick Le Sabre and pointed out areas where you add fluids. There was a carburetor and a radiator. He...
