by Evelyn Starr | Jan 10, 2020 | Brand Growth & Rebranding, Brands In Adolescence
When I began writing this newsletter eight years ago, my two children were in middle school. Now both are in college. As middle school students they had no idea what they would study in college. Even upon arriving on campus they were unsure. My son AJ went to college...
by Evelyn Starr | Jul 12, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Strategy
What would you do if someone wrote an unflattering tell-all book about your work place?This happened to HubSpot in 2016.HubSpot is a software company in Cambridge, Massachusetts. They develop software to help their customers use inbound marketing to build their...
by Evelyn Starr | Dec 14, 2018 | Brands In Adolescence
I’m personally struggling with Facebook. It’s been a year since Facebook reported research that showed passive consumption of content on their platform can worsen moods, increase depression and stoke anxiety. Passive consumption includes scrolling to read posts and...
by Evelyn Starr | Aug 10, 2018 | Brands In Adolescence, Marketing Strategy
To say I was not one of the cool kids in school would be an understatement. My lack of cool began in elementary school. My birthday cleared the kindergarten cutoff date by four weeks, making me younger and smaller than most of my classmates. Yet my verbal and reading...
by Evelyn Starr | May 10, 2018 | Brand Strategy, Brands In Adolescence, Uncategorized
I watched no television in college until senior year. That year I shared a terrace apartment with three classmates. Each of us had our own bedroom. We shared a tiny kitchen, a living room with a table and four chairs, and a bathroom. Luckily one of us had a TV. Going...
