Newsletter/Blog
5 Ways A Good Rivalry Benefits Your Brand
Do you know who Michael Phelps is? Unless you have been living behind a boulder, you probably do. (I avoid clichés.) The 31-year-old swimming phenom has 22 Olympic medals, 18 of them gold, and has set numerous world records. Phelps’ main rival, Ryan Lochte, has 11…
How FitBit Stays Fit
I have been exercising regularly most of my life. As a high energy person, I discovered in my teens that expending this energy
often helped my sanity. And that of the people around me. In high school I took modern dance classes. In college I took aerobics classes….
A College Brand Standout
On April 20th, as I sat in an auditorium at Dickinson College in Carlisle, Pennsylvania, I had my marketing heart stolen. My son AJ and I were in the process of a 1000-mile tour to revisit three colleges to help him choose one. On that beautiful Wednesday morning, AJ…
Should Your Brand Be on Facebook?
When I woke up on April 3, 2009, I did not know that I would be joining Facebook that day. Around 8pm I had just connected on LinkedIn with friends from my high school years when one of them wrote, “You need to get on Facebook! We have been posting some old group…
Vacation by Chocolate
My husband Dan has a particular knack when planning vacations. I’m not talking about posh accommodations or exotic destinations or exclusive restaurants. When he was helping to plan our trip to Paris to celebrate my 40th birthday, he discovered that a major chocolate…