Newsletter/Blog
Zig When Your Competitors Zag
About eight years ago I went from striving to finish a 32-ounce tub of yogurt before it went bad (usually over three or four weeks) to consuming a tub a week. Two events led to this change. First, my husband Dan and I began taking annual summer trips to The…
Why Comcast Makes Us Crazy
During the latter half of July my husband Dan and I took a 10-day vacation to Scotland with friends. Lots of golf for Dan, lots of sightseeing for me. It was a wonderful break and I came back with that relaxed vacation feeling that gives you a new perspective on your…
Airbnb’s Wild Ride
From the moment my eighth grade French teacher informed me that you could study abroad in college I knew I was going to France. Six years later I spent the summer preceding my junior year at a program in Avignon and the fall semester in Paris. I traveled for the two…
For Better Marketing, Channel Your Inner Three-Year-Old
In the summer of 1991, when the unemployment rate in Boston hit 8.4 percent, I had the unfortunate need to find a job. I was transitioning from a full-time MBA student at Boston College to part-time. I was temping during the day to pay the bills. Two nights each week…
Why Your Brand Needs a Niche
If you wanted to buy a book online, where would you shop? If you wanted to buy organic foods, where would you go? If you wanted to see how your baseball team fared at its most recent game, where would you look? Raise your hand if you answered Amazon, Whole Foods or…