by Evelyn Starr | Jul 14, 2017 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights
From the moment my eighth grade French teacher informed me that you could study abroad in college I knew I was going to France. Six years later I spent the summer preceding my junior year at a program in Avignon and the fall semester in Paris. I traveled for the two...
by Evelyn Starr | May 11, 2017 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
If you wanted to buy a book online, where would you shop? If you wanted to buy organic foods, where would you go? If you wanted to see how your baseball team fared at its most recent game, where would you look? Raise your hand if you answered Amazon, Whole Foods or...
by Evelyn Starr | Mar 9, 2017 | Brand Strategy, Brands In Adolescence, Marketing Insights
Do you know how brand images are formed? Come behind the scenes to my kitchen project and take a look. I was seeking a tile contractor to install a new backsplash in my kitchen. My aim was to get three bids. I got a list of names from two tile retail stores and...
by Evelyn Starr | Jan 13, 2017 | Brand Strategy, Brands In Adolescence, Marketing Insights
What do Netflix and “The Godfather” have in common? Both showcase visionary brands that have succeeded with unorthodox methods. In Netflix’s case, to paraphrase Mario Puzo, keep your friends close and your competitors on the payroll. Wait – what? Most business...
by Evelyn Starr | Dec 9, 2016 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
I hate clutter. You might not know that from the condition of my home, but I do. To reduce clutter, I regularly donate what we no longer use to the Big Brother Big Sister Foundation. But prevention is the holy grail. I scrutinize purchase considerations and proffered...
by Evelyn Starr | Nov 13, 2015 | Brand Strategy, Brands In Adolescence
Before I started writing monthly newsletters four years ago, I wrote restaurant reviews. Just one or two a year for Zagat’s Boston Restaurant Guide. One contributed review was enough to score me a free copy of the next guide release and seemed well worth...
by Evelyn Starr | Sep 10, 2015 | Brand Strategy, Brands In Adolescence
Has your brand hit a plateau? Or is it growing erratically? Does fostering growth seem harder than it should be? Here are 5 common mistakes that could be holding your brand back. No clear brand definition. Can you explain your brand clearly and concisely...
by Evelyn Starr | Jul 15, 2015 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
Have you ever wished for a personal chef? Well for two months I had one. In autumn 1999, after years of working as a chef on yachts, in restaurants and on catering gigs, my sister-in-law Rachael decided to transition to a new career: web master. Her...
by Evelyn Starr | May 8, 2015 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights
This past March marked the 30th anniversary of the movie The Breakfast Club. For those of you who might not know it, the movie portrays the gathering of five stereotypical high schoolers (a brain, an athlete, a basket case, a princess and a criminal) for a day-long...
