by Evelyn Starr | Jun 13, 2014 | Brands In Adolescence, Marketing Insights
To say that I was a curious child is an understatement. I asked questions relentlessly. I was always trying to figure out how things worked and to understand why people did what they did. My parents patiently answered my questions, probably hoping I would outgrow...
by Evelyn Starr | Nov 8, 2013 | Marketing Insights, Marketing Tools & Tactics
When I moved up to Boston after college, I knew few people in the area. I found my roommate Judy through a service called the Roommate Connection. Luckily she and I became fast friends and she kindly took me to parties that her friends threw. ...
by Evelyn Starr | Jul 12, 2013 | Brand Storytelling, Brands In Adolescence
“I don’t think I want to shop there anymore,” said my 13-year-old daughter Fiona three weeks ago after learning of Abercrombie & Fitch’s latest offense. This time, their target was one of her favorite singers, Taylor Swift. In case you haven’t heard,...
