by Evelyn Starr | Feb 7, 2019 | Brand Strategy, Brands In Adolescence
It’s February and my thoughts are turning to chocolate. Okay, my thoughts rarely turn from chocolate. But February accentuates them. Today’s thoughts take brownie form. Specifically, the memory of a raspberry cheesecake brownie from baked goods company Gluten Free...
by Evelyn Starr | Jan 11, 2019 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
I was oblivious to pop music until age 10. That changed when my worldly 12-year-old neighbor came to my house and was dismayed to find that I was clueless about music. On her direction we took my parents’ radio from the kitchen and plugged it in in my bedroom. She...
by Evelyn Starr | Sep 10, 2015 | Brand Strategy, Brands In Adolescence
Has your brand hit a plateau? Or is it growing erratically? Does fostering growth seem harder than it should be? Here are 5 common mistakes that could be holding your brand back. No clear brand definition. Can you explain your brand clearly and concisely...
by Evelyn Starr | Aug 14, 2015 | Brand Strategy, Emotional Connections
One endearing quality about my sister when we were growing up was that she sometimes cried at TV commercials. There was one in particular where a large litter of puppies greeted children at their grandmother’s house that got her to well up. I was not...
by Evelyn Starr | Jun 11, 2015 | Brand Strategy, Marketing Insights
I grew up in a family that bought large used cars. My dad was good at finding sturdy, reliable cars that owners no longer wanted once they had logged 40,000 miles. He bought the ones that a local mechanic blessed and could fix for a couple hundred...
