by Evelyn Starr | Sep 12, 2014 | Brand Growth & Rebranding, Marketing Insights
I never knew toilet paper could be exciting until I met Dave. Dave joined me in the Veryfine Marketing Research Department in the early days of 1993 after a two-year stint at James River, maker of Quilted Northern bathroom tissue. He entertained us with stories of...
by Evelyn Starr | Apr 11, 2014 | Brand Growth & Rebranding, Marketing Insights
My husband Dan is a champion shopper. When we identify a need in the household, it goes on Dan’s mental list. He doesn’t like to let his list stagnate. He begins to keep an eye out for the item and to research it. Before long, he’s able to give you an outline of...
by Evelyn Starr | Jul 12, 2013 | Brand Storytelling, Brands In Adolescence
“I don’t think I want to shop there anymore,” said my 13-year-old daughter Fiona three weeks ago after learning of Abercrombie & Fitch’s latest offense. This time, their target was one of her favorite singers, Taylor Swift. In case you haven’t heard,...
by Evelyn Starr | Apr 12, 2013 | Brand Growth & Rebranding, Brand Storytelling, Brands In Adolescence
For the past two winters, I have gone away with friends for a few days to take a break from the bustle of life. And to try some new experiences. Last year my friend Kristen and I went to the Cranwell Resort in the Berkshire Mountains. We tried spinning and...
