Newsletter/Blog
When Brands Go Too Far
My husband Dan is a champion shopper.
When we identify a need in the household, it goes on Dan’s mental list. He doesn’t like to let his list stagnate. He begins to keep an eye out for the item and to research it. Before long, he’s able to give you an outline of the choices available and each choice’s defining features.
Having Dan’s shopping prowess in the family is a huge advantage. It makes the difference between thinking about a potential purchase to improve the house and actually making it. One of Dan’s recent quests resulted in a fabulous new refrigerator.
Breakaway Branding
As a parent, I have enjoyed introducing my kids to some of the TV shows and movies from my childhood.
When my kids were preschool age, we laughed together at Mel Brooks’ confusion over whether he was a boy or a girl in Free to Be…You and Me. As they entered school, I shared my 30th anniversary copy of Schoolhouse Rock with them so that they could learn about conjunctions and how a bill becomes a law the way I did.
Get Personal
Like you, I play many different roles in life. And I have different names depending on the role I am playing.
You know me as Evelyn. My kids call me Mom. New acquaintances initially address me as Ms. Starr. And when my kids and husband are searching for something around the house, they refer to me as “finder of things.”
Those are names I enjoy.
But apparently I have a whole bunch of aliases.
Marketing Lessons from a Groundhog
As I write to you this morning it is 24 degrees Fahrenheit and snowing.
When I moved to New England, I knew what I was getting into weather-wise. I chose to go north. Fall foliage might be spectacular, but winters would be long.
With the name ‘England’ in the region’s moniker, you don’t move here for the weather.
I assumed, naively, that native New Englanders were used to the weather and might even enjoy it.
Boy was I wrong.
Tell Me A Brand Time Story
I love to write. I’ve been writing since I was 15 years old. I owe my discovery of this passion to my brother Ken. (Thank you Ken!!)
Ken is nearly six years younger than I am. When he was nine years old, he gave me a small journal for Hanukkah. It was about five by four inches and had a gold and white cover. I was so charmed that he would spend some of his allowance to buy me a gift – we didn’t usually exchange among siblings at that point.