Newsletter/Blog
Cases of List-taken Identity
For the past year I’ve been immersed in my son AJ’s college search. We’ve visited 11 schools, some of them twice. It’s been fun and one of the funny outcomes is that I have realized that I would be happy to go to college now. I’m not serious of course. But there…
Getting Carded at 50
Over the course of Thanksgiving week I traveled about 600 miles. From our house in Natick, Massachusetts to my parents’ house in Northern New Jersey, out to a college visit in Pennsylvania and then back to Natick again. At the end of this odyssey I arrived home to…
Will Zagat Fly or Fade?
Before I started writing monthly newsletters four years ago, I wrote restaurant reviews. Just one or two a year for Zagat’s Boston Restaurant Guide. One contributed review was enough to score me a free copy of the next guide release and seemed well worth the effort….
Cheap Skate Marketing
I love autumn in New England, so I’m a happy camper up here right now. And yes, autumn presages a long winter, but I have found ways to enjoy that too.
One of the benefits of New England’s long winters is that you can wear boots six months of the year. I’ve gained an affinity for black boots and wear them almost every day once the cold sets in.
5 Mistakes That Hold Brands Back
Has your brand hit a plateau? Or is it growing erratically? Does fostering growth seem harder than it should be?
Here are 5 common mistakes that could be holding your brand back.