Newsletter/Blog
Getting Carded at 50
Over the course of Thanksgiving week I traveled about 600 miles. From our house in Natick, Massachusetts to my parents’ house in Northern New Jersey, out to a college visit in Pennsylvania and then back to Natick again. At the end of this odyssey I arrived home to…
Will Zagat Fly or Fade?
Before I started writing monthly newsletters four years ago, I wrote restaurant reviews. Just one or two a year for Zagat’s Boston Restaurant Guide. One contributed review was enough to score me a free copy of the next guide release and seemed well worth the effort….
Cheap Skate Marketing
I love autumn in New England, so I’m a happy camper up here right now. And yes, autumn presages a long winter, but I have found ways to enjoy that too.
One of the benefits of New England’s long winters is that you can wear boots six months of the year. I’ve gained an affinity for black boots and wear them almost every day once the cold sets in.
5 Mistakes That Hold Brands Back
Has your brand hit a plateau? Or is it growing erratically? Does fostering growth seem harder than it should be?
Here are 5 common mistakes that could be holding your brand back.
We Laughed, We Cried, It Was Better Than Cats
One endearing quality about my sister when we were growing up was that she sometimes cried at TV commercials. There was one in particular where a large litter of puppies greeted children at their grandmother’s house that got her to well up. I was not surprised when, as an adult, she got a dog.
I teared up at commercials too when I was a child, and felt funny about it until I noticed her doing it.