Newsletter/Blog
A Glovely Idea
Dear Clorox: I am an avid user of your Premium Choice Gloves which are “Neoprene Dipped for Extra Durability and
Protection.” Though I was not searching for neoprene-dipped gloves, I have become a loyal user of them as they are the most durable rubber gloves that…
Score More From Your Marketing
On Saturday September 24th I spent a beautiful evening with my family at Fisher Stadium in Easton, Pennsylvania, watching the Lafayette College Leopards play football against the Villanova Wildcats. The weather was about all the Leopards had going for them. Though the…
Eye of the Buyer
Two weeks ago Fidelity took me on a frustrating financial odyssey. This summer Fidelity ditched long-time credit card partners American Express and Bank of America to consolidate its service with Elan Financial Services. Anyone holding a Fidelity credit card…
How to Use Surveys Strategically
Our world has gotten feedback happy. And it’s annoying. In a 48-hour period at the beginning of May I received five surveys. One paper survey via snail mail with 66 questions to rate my son’s pediatrician. One online survey from a hotel I had stayed at the prior…
5 Ways A Good Rivalry Benefits Your Brand
Do you know who Michael Phelps is? Unless you have been living behind a boulder, you probably do. (I avoid clichés.) The 31-year-old swimming phenom has 22 Olympic medals, 18 of them gold, and has set numerous world records. Phelps’ main rival, Ryan Lochte, has 11…