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Uber v. Lyft: Whose Ride Are You On?

Uber v. Lyft: Whose Ride Are You On?

by Evelyn Starr | May 10, 2019 | Brand Strategy, Brands In Adolescence, Marketing Strategy

In April 2002, my husband Dan and I took a vacation to France. We flew to Paris to spend three nights there before going south to Avignon and Aix-en-Provence.Upon arrival we took a long walk and had lunch at a café. After a nap, we headed out for a Saturday night on...
The High ROI of Handwritten Thank You Notes

The High ROI of Handwritten Thank You Notes

by Evelyn Starr | Nov 9, 2018 | Marketing Strategy, Marketing Tools & Tactics

For professional development I read many marketing and writing blogs. On January 6, 2017 Callie Oettinger published a post on writer Steven Pressfield’s blog entitled “Common Sense”. In it she wrote: “If you operate every day in favor of Future You, you’ll eventually...
Crocs Solves Their Brand Adolescence Identity Crisis

Crocs Solves Their Brand Adolescence Identity Crisis

by Evelyn Starr | Aug 10, 2018 | Brands In Adolescence, Marketing Strategy

To say I was not one of the cool kids in school would be an understatement. My lack of cool began in elementary school. My birthday cleared the kindergarten cutoff date by four weeks, making me younger and smaller than most of my classmates. Yet my verbal and reading...
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