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Can HubSpot Practice What It Preaches Profitably?

Can HubSpot Practice What It Preaches Profitably?

by Evelyn Starr | Jul 12, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Strategy

What would you do if someone wrote an unflattering tell-all book about your work place?This happened to HubSpot in 2016.HubSpot is a software company in Cambridge, Massachusetts. They develop software to help their customers use inbound marketing to build their...
Uber v. Lyft: Whose Ride Are You On?

Uber v. Lyft: Whose Ride Are You On?

by Evelyn Starr | May 10, 2019 | Brand Strategy, Brands In Adolescence, Marketing Strategy

In April 2002, my husband Dan and I took a vacation to France. We flew to Paris to spend three nights there before going south to Avignon and Aix-en-Provence.Upon arrival we took a long walk and had lunch at a café. After a nap, we headed out for a Saturday night on...
Crocs Solves Their Brand Adolescence Identity Crisis

Crocs Solves Their Brand Adolescence Identity Crisis

by Evelyn Starr | Aug 10, 2018 | Brands In Adolescence, Marketing Strategy

To say I was not one of the cool kids in school would be an understatement. My lack of cool began in elementary school. My birthday cleared the kindergarten cutoff date by four weeks, making me younger and smaller than most of my classmates. Yet my verbal and reading...
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