by Evelyn Starr | Jul 11, 2014 | Brand Storytelling, Emotional Connections, Marketing Tools & Tactics
Would you hire an ambulance driver to repave your driveway? My parents did. Two days before Thanksgiving in 1980, my mother broke her ankle. She tripped on something left on the stairs while she was descending and carrying a laundry basket that blocked her view. My...
by Evelyn Starr | Dec 13, 2013 | Brand Growth & Rebranding, Brand Storytelling, Marketing Tools & Tactics
I love to write. I’ve been writing since I was 15 years old. I owe my discovery of this passion to my brother Ken. (Thank you Ken!!) Ken is nearly six years younger than I am. When he was nine years old, he gave me a small journal for...
by Evelyn Starr | Jul 12, 2013 | Brand Storytelling, Brands In Adolescence
“I don’t think I want to shop there anymore,” said my 13-year-old daughter Fiona three weeks ago after learning of Abercrombie & Fitch’s latest offense. This time, their target was one of her favorite singers, Taylor Swift. In case you haven’t heard,...
by Evelyn Starr | Apr 12, 2013 | Brand Growth & Rebranding, Brand Storytelling, Brands In Adolescence
For the past two winters, I have gone away with friends for a few days to take a break from the bustle of life. And to try some new experiences. Last year my friend Kristen and I went to the Cranwell Resort in the Berkshire Mountains. We tried spinning and...
