by Evelyn Starr | Apr 12, 2018 | Brand Strategy, Marketing Insights
Last Saturday while I was getting my hair cut, my stylist and I chatted about our plans for the weekend. After sharing mine, I asked about hers. “Well…,” she said, “I have to be at a social media training session for the salon tomorrow from 10-2. They’re going to show...
by Evelyn Starr | Feb 12, 2016 | Brand Experience, Event Marketing
My husband Dan has a particular knack when planning vacations. I’m not talking about posh accommodations or exotic destinations or exclusive restaurants. When he was helping to plan our trip to Paris to celebrate my 40th birthday, he discovered that a major...
by Evelyn Starr | Sep 14, 2012 | Marketing Insights, Marketing Research Tips, Marketing Tools & Tactics
As I learned to drive, my father not only braved my initial road experience, he also tried to teach me about the way a car functioned. He opened the hood of our 1969 Buick Le Sabre and pointed out areas where you add fluids. There was a carburetor and a radiator. He...