Totally Tubular

Totally Tubular

I never knew toilet paper could be exciting until I met Dave. Dave joined me in the Veryfine Marketing Research Department in the early days of 1993 after a two-year stint at James River, maker of Quilted Northern bathroom tissue.  He entertained us with stories of...
Clean Out Your Brand Closet

Clean Out Your Brand Closet

One of my favorite ways to procrastinate is to clear clutter.  I love to prune files, neaten drawers, and clean out closets.  (I’m less wild about picking up after my kids and husband.) There is a joy to discarding unnecessary items and setting the necessary ones in...