by Evelyn Starr | Oct 12, 2018 | Brand Growth & Rebranding, Brand Strategy
Has someone you know ever changed their name? My mother-in-law changed her first name to Elanah right before I met her because she felt like a spiritually different person than before. I had no problem calling her Elanah because I had never known her by any other...
by Evelyn Starr | May 8, 2015 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights
This past March marked the 30th anniversary of the movie The Breakfast Club. For those of you who might not know it, the movie portrays the gathering of five stereotypical high schoolers (a brain, an athlete, a basket case, a princess and a criminal) for a day-long...
by Evelyn Starr | Apr 9, 2015 | Brand Growth & Rebranding, Brands In Adolescence
While many families chose warm weather destinations for the February school vacation, my son AJ and I took a road trip to Vermont and upstate New York. No, we are not skiers. Why would we choose a subzero-temperature week to travel to these northern locales? To look...
by Evelyn Starr | Sep 12, 2014 | Brand Growth & Rebranding, Marketing Insights
I never knew toilet paper could be exciting until I met Dave. Dave joined me in the Veryfine Marketing Research Department in the early days of 1993 after a two-year stint at James River, maker of Quilted Northern bathroom tissue. He entertained us with stories of...
by Evelyn Starr | Oct 12, 2012 | Brand Growth & Rebranding
One of my favorite ways to procrastinate is to clear clutter. I love to prune files, neaten drawers, and clean out closets. (I’m less wild about picking up after my kids and husband.) There is a joy to discarding unnecessary items and setting the necessary ones in...
