by Evelyn Starr | Jun 7, 2018 | Email Marketing, Marketing Insights, Marketing Tools & Tactics
Last month I received a large white envelope from Brigham and Women’s Hospital in Boston. It was not a letter from my doctor. Nor test results. Enclosed were a fundraising letter, a postage-paid reply card and envelope, and a sheet of return address labels for me. My...
by Evelyn Starr | Jun 7, 2018 | Email Marketing, Marketing Tools & Tactics
Image created by D3images – Freepik.com What do you do when you’ve met someone at a networking event, a trade show or online and you’d like to build a relationship and get them on your email marketing list? You craft an ask that is respectful of their time and...
by Evelyn Starr | Dec 8, 2017 | Marketing Insights, Marketing Tools & Tactics
My family took many car trips during my childhood. Shorter ones to visit grandparents, aunts and uncles in New York City and New Jersey; longer ones for vacations in upstate New York, Pennsylvania, Washington, D.C. and even Florida. My sister, brother and I shared the...
by Evelyn Starr | Nov 9, 2017 | Marketing Insights, Marketing Tools & Tactics
I exercise almost every day. Please don’t hate me. People often wonder how I pull that off. Here’s how I make it work: My repertoire is simple. My go-to exercise routine includes elliptical trainer rides, power walks and hot yoga classes. Occasionally I spice things...
by Evelyn Starr | Aug 10, 2017 | Marketing Insights, Marketing Tools & Tactics
During the latter half of July my husband Dan and I took a 10-day vacation to Scotland with friends. Lots of golf for Dan, lots of sightseeing for me. It was a wonderful break and I came back with that relaxed vacation feeling that gives you a new perspective on your...
by Evelyn Starr | Jun 8, 2017 | Marketing Insights, Marketing Tools & Tactics
In the summer of 1991, when the unemployment rate in Boston hit 8.4 percent, I had the unfortunate need to find a job. I was transitioning from a full-time MBA student at Boston College to part-time. I was temping during the day to pay the bills. Two nights each week...
by Evelyn Starr | Feb 9, 2017 | Brand Storytelling, Marketing Tools & Tactics
When I read Bruce Springsteen’s autobiography Born to Run in January, I learned that he and I have a few things in common. Both of us like the smell of coffee but not the taste. Neither of us can read sheet music. Both of us grew up in New Jersey (okay I knew that),...
by Evelyn Starr | Oct 13, 2016 | Marketing Insights, Marketing Tools & Tactics
On Saturday September 24th I spent a beautiful evening with my family at Fisher Stadium in Easton, Pennsylvania, watching the Lafayette College Leopards play football against the Villanova Wildcats. The weather was about all the Leopards had going for them. Though the...
by Evelyn Starr | Sep 9, 2016 | Marketing Insights, Marketing Tools & Tactics
Two weeks ago Fidelity took me on a frustrating financial odyssey. This summer Fidelity ditched long-time credit card partners American Express and Bank of America to consolidate its service with Elan Financial Services. Anyone holding a Fidelity credit...
