by Evelyn Starr | Oct 12, 2012 | Marketing Insights, Marketing Research Tips
Last month I wrote about the annoying experience of having a Honda dealership try to influence my rating on their customer satisfaction survey. My annoyance prompted me to write that article. Boy did I spark the passion of others, including the dealership marketers...
by Evelyn Starr | Sep 14, 2012 | Marketing Insights, Marketing Research Tips, Marketing Tools & Tactics
As I learned to drive, my father not only braved my initial road experience, he also tried to teach me about the way a car functioned. He opened the hood of our 1969 Buick Le Sabre and pointed out areas where you add fluids. There was a carburetor and a radiator. He...
by Evelyn Starr | Jan 12, 2012 | Brand Growth & Rebranding, Marketing Insights
Walk into any public middle school or high school on a winter day, and you’ll notice the girls’ cool weather uniform. Not a mandated uniform, but a voluntarily adopted one. It consists of a Northface fleece jacket and a pair of Ugg boots. In September 2010, as my...
by Evelyn Starr | Apr 1, 2011 | Marketing Insights, Marketing Tools & Tactics
Is there anyone out there who hasn’t heard a parent utter the golden rule? Treat others the way that you would like to be treated. Well, okay, my father once said the golden rule was “those who have the gold make the rules.” While the former golden rule is the more...
