by Evelyn Starr | Sep 12, 2014 | Brand Growth & Rebranding, Marketing Insights
I never knew toilet paper could be exciting until I met Dave. Dave joined me in the Veryfine Marketing Research Department in the early days of 1993 after a two-year stint at James River, maker of Quilted Northern bathroom tissue. He entertained us with stories of...
by Evelyn Starr | Apr 11, 2014 | Brand Growth & Rebranding, Marketing Insights
My husband Dan is a champion shopper. When we identify a need in the household, it goes on Dan’s mental list. He doesn’t like to let his list stagnate. He begins to keep an eye out for the item and to research it. Before long, he’s able to give you an outline of...
by Evelyn Starr | Mar 14, 2014 | Brand Growth & Rebranding, Brands In Adolescence
As a parent, I have enjoyed introducing my kids to some of the TV shows and movies from my childhood. When my kids were preschool age, we laughed together at Mel Brooks’ confusion over whether he was a boy or a girl in Free to Be…You and Me. As they entered...
by Evelyn Starr | Dec 13, 2013 | Brand Growth & Rebranding, Brand Storytelling, Marketing Tools & Tactics
I love to write. I’ve been writing since I was 15 years old. I owe my discovery of this passion to my brother Ken. (Thank you Ken!!) Ken is nearly six years younger than I am. When he was nine years old, he gave me a small journal for...
by Evelyn Starr | Apr 12, 2013 | Brand Growth & Rebranding, Brand Storytelling, Brands In Adolescence
For the past two winters, I have gone away with friends for a few days to take a break from the bustle of life. And to try some new experiences. Last year my friend Kristen and I went to the Cranwell Resort in the Berkshire Mountains. We tried spinning and...
by Evelyn Starr | Jan 12, 2012 | Brand Growth & Rebranding, Marketing Insights
Walk into any public middle school or high school on a winter day, and you’ll notice the girls’ cool weather uniform. Not a mandated uniform, but a voluntarily adopted one. It consists of a Northface fleece jacket and a pair of Ugg boots. In September 2010, as my...
