by Evelyn Starr | Jun 13, 2020 | Brand Experience, Employee Engagement
On March 30, like thousands of people, I turned to Amazon.com to buy toilet paper. Our household was not desperate, but after weeks of empty store shelves I was looking to secure a future supply. Amazon was empty too, except for two offerings from a brand I’d never...
by Evelyn Starr | May 15, 2020 | Brand Experience, Brand Growth & Rebranding
I’ve been racking up miles lately. On foot. Power walks were the least frequent choice of my go-to exercise triumvirate – hot yoga, elliptical trainer rides and power walks – until mid-March. Now they are now the most frequent. I walk fast and greet everyone I...
by Evelyn Starr | Feb 13, 2020 | Brand Experience, Marketing Strategy
When I went to college, friends and family predicted that I would acquire a taste for coffee. That never happened. I like the smell of coffee but can’t stand the taste. Even three years of working at Dunkin’s corporate offices did not change that. Instead, as a...
by Evelyn Starr | Feb 12, 2016 | Brand Experience, Event Marketing
My husband Dan has a particular knack when planning vacations. I’m not talking about posh accommodations or exotic destinations or exclusive restaurants. When he was helping to plan our trip to Paris to celebrate my 40th birthday, he discovered that a major...
