by Evelyn Starr | Apr 26, 2024 | Marketing Strategy, Marketing Tools & Tactics
This article is an updated version of one originally published November 9, 2018. I know the day I got on renown marketing consultant Mark Schaefer’s radar: October 25, 2017. My former client Dan Levine mentioned Mark to me earlier that year (thanks Dan!). I sent Mark...
by Evelyn Starr | Jun 11, 2015 | Brand Strategy, Marketing Insights
I grew up in a family that bought large used cars. My dad was good at finding sturdy, reliable cars that owners no longer wanted once they had logged 40,000 miles. He bought the ones that a local mechanic blessed and could fix for a couple hundred...
