by Evelyn Starr | Jun 11, 2015 | Brand Strategy, Marketing Insights
I grew up in a family that bought large used cars. My dad was good at finding sturdy, reliable cars that owners no longer wanted once they had logged 40,000 miles. He bought the ones that a local mechanic blessed and could fix for a couple hundred...
by Evelyn Starr | Nov 8, 2013 | Marketing Insights, Marketing Tools & Tactics
When I moved up to Boston after college, I knew few people in the area. I found my roommate Judy through a service called the Roommate Connection. Luckily she and I became fast friends and she kindly took me to parties that her friends threw. ...