by Evelyn Starr | Jul 12, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Strategy
What would you do if someone wrote an unflattering tell-all book about your work place?This happened to HubSpot in 2016.HubSpot is a software company in Cambridge, Massachusetts. They develop software to help their customers use inbound marketing to build their...
by Evelyn Starr | Oct 11, 2013 | Brand Growth & Rebranding, Brands In Adolescence
I didn’t see it coming. Literally. For months I had been noticing that it was getting harder and harder to read. I am a voracious reader. For the past few years I have been dealing with my aging eyes by holding books progressively further away to see them...
