by Evelyn Starr | Aug 10, 2018 | Brands In Adolescence, Marketing Strategy
To say I was not one of the cool kids in school would be an understatement. My lack of cool began in elementary school. My birthday cleared the kindergarten cutoff date by four weeks, making me younger and smaller than most of my classmates. Yet my verbal and reading...
by Evelyn Starr | Feb 12, 2015 | Brand Growth & Rebranding, Brands In Adolescence
I was a persistent child. How persistent? Let’s just say that several times during my childhood my father wished, “May you have a child just like you.” Well, I did. Two of them. On a Monday in early January 2004 my daughter Fiona came home from...
