Tag Archives: brand journey

Airbnb’s Wild Ride

Airbnb billboard saying "We imagine a world where can belong anywhere." brand in adolescence positioning

Image source: underconsideration.com

From the moment my eighth grade French teacher informed me that you could study abroad in college I knew I was going to France.

Six years later I spent the summer preceding my junior year at a program in Avignon and the fall semester in Paris. I traveled for the two months in between. read more

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