by Evelyn Starr | Dec 9, 2022 | Brand Experience, Emotional Connections
I may be single-handedly keeping the post office in business. Few days pass when I don’t mail a card to someone. I buy 5 books of stamps at a time and cards by the dozens. Cronin Cards, a small business selling cards specifically for business communications, is a...
by Evelyn Starr | Aug 14, 2015 | Brand Strategy, Emotional Connections
One endearing quality about my sister when we were growing up was that she sometimes cried at TV commercials. There was one in particular where a large litter of puppies greeted children at their grandmother’s house that got her to well up. I was not...
by Evelyn Starr | Jul 11, 2014 | Brand Storytelling, Emotional Connections, Marketing Tools & Tactics
Would you hire an ambulance driver to repave your driveway? My parents did. Two days before Thanksgiving in 1980, my mother broke her ankle. She tripped on something left on the stairs while she was descending and carrying a laundry basket that blocked her view. My...
