Tag Archives: brand storytelling

10 Brand Storytelling Lessons from Bruce Springsteen

Book cover image to Bruce Springsteen's Born to Run

Image source: simonandschuster.com

When I read Bruce Springsteen’s autobiography Born to Run in January, I learned that he and I have a few things in common.

  • Both of us like the smell of coffee but not the taste.
  • Neither of us can read sheet music.
  • Both of us grew up in New Jersey (okay I knew that), in a family with two girls and one boy.
  • Both of us learned our craft on the job.

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Cheap Skate Marketing

Evelyn's black boot collection for brand storytellingI love autumn in New England, so I’m a happy camper up here right now.  And yes, autumn presages a long winter, but I have found ways to enjoy that too.

One of the benefits of New England’s long winters is that you can wear boots six months of the year.  I’ve gained an affinity for black boots and wear them almost every day once the cold sets in.

In a decidedly un-Imelda Marcos-move though, I’ve not amassed a huge collection.

Instead I have a few favorite pairs that I keep in good order with a yearly visit or two to my buddy Oleg, the cobbler in Natick Center. read more

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Brand Storytelling Lessons From Harry Chapin

Harry Chapin Heads & Tales album coverI missed seeing Harry Chapin in concert by three days.

If you don’t know Harry Chapin by name, you would probably recognize one of his songs, particularly Cat’s in the Cradle or Taxi.

I was at a summer program in East Brunswick, New Jersey with 21 other teenagers in July 1981.  We had tickets to see Harry perform on Thursday July 19thHe died in a car crash on the Long Island Expressway on Monday July 16th en route to a benefit concert at Eisenhower Park’s Lakeside Theatre.  He was 38 years old. read more

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Inquiring Minds Want to Know

Image source: http://webmentorforwomen.com/web-mentor-blog/

Image source: http://webmentorforwomen.com/web-mentor-blog/

Would you hire an ambulance driver to repave your driveway?

My parents did.

Two days before Thanksgiving in 1980, my mother broke her ankle.  She tripped on something left on the stairs while she was descending and carrying a laundry basket that blocked her view. read more

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Tell Me A Brand Time Story

cropped-veryfine-book-pic-246x300I love to write.  I’ve been writing since I was 15 years old.  I owe my discovery of this passion to my brother Ken.  (Thank you Ken!!)

Ken is nearly six years younger than I am.  When he was nine years old, he gave me a small journal for Hanukkah.  It was about five by four inches and had a gold and white cover.  I was so charmed that he would spend some of his allowance to buy me a gift – we didn’t usually exchange among siblings at that point. read more

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