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Netflix Ain’t Chillin’

Netflix Ain’t Chillin’

by Evelyn Starr | Jan 13, 2017 | Brand Strategy, Brands In Adolescence, Marketing Insights

What do Netflix and “The Godfather” have in common? Both showcase visionary brands that have succeeded with unorthodox methods. In Netflix’s case, to paraphrase Mario Puzo, keep your friends close and your competitors on the payroll. Wait – what? Most business...
What Google, Netflix, and Zumba Have in Common

What Google, Netflix, and Zumba Have in Common

by Evelyn Starr | Jun 14, 2013 | Brand Growth & Rebranding, Brand Storytelling, Brands In Adolescence

Over the past month college graduations have been occurring all over the country, launching legions of 22-year-old adolescents into their future. That’s right.  Adolescents.  Just because there isn’t a –teen at the end of 22 doesn’t mean that these kids are adults...

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"Another excellent post, Evelyn. Informative, concise, very clear. Well done!"
Dan Levine, President & Founder, Engaging Minds Inc.

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