by Evelyn Starr | Oct 12, 2012 | Marketing Insights, Marketing Research Tips
Last month I wrote about the annoying experience of having a Honda dealership try to influence my rating on their customer satisfaction survey. My annoyance prompted me to write that article. Boy did I spark the passion of others, including the dealership marketers...
by Evelyn Starr | Sep 14, 2012 | Marketing Insights, Marketing Research Tips, Marketing Tools & Tactics
As I learned to drive, my father not only braved my initial road experience, he also tried to teach me about the way a car functioned. He opened the hood of our 1969 Buick Le Sabre and pointed out areas where you add fluids. There was a carburetor and a radiator. He...
