by Evelyn Starr | Feb 12, 2016 | Brand Experience, Event Marketing
My husband Dan has a particular knack when planning vacations. I’m not talking about posh accommodations or exotic destinations or exclusive restaurants. When he was helping to plan our trip to Paris to celebrate my 40th birthday, he discovered that a major...
by Evelyn Starr | Jan 12, 2012 | Brand Growth & Rebranding, Marketing Insights
Walk into any public middle school or high school on a winter day, and you’ll notice the girls’ cool weather uniform. Not a mandated uniform, but a voluntarily adopted one. It consists of a Northface fleece jacket and a pair of Ugg boots. In September 2010, as my...
