Tag Archives: use rejection for insights

For Better Marketing, Channel Your Inner Three-Year-Old

Olympic Rings Donut Formation, For Better Marketing Channel Your Inner Three Year Old

Image Source: The Huffington Post

In the summer of 1991, when the unemployment rate in Boston hit 8.4 percent, I had the unfortunate need to find a job.

I was transitioning from a full-time MBA student at Boston College to part-time. I was temping during the day to pay the bills. Two nights each week I attended a three-hour summer class.

I read the want ads religiously. Veryfine Products ran an ad for a marketing research analyst in Brandweek, a marketing trade magazine, and I enthusiastically applied. read more

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