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How Not to Talk to Customers, Revisited

How Not to Talk to Customers, Revisited

by Evelyn Starr | Oct 12, 2012 | Marketing Insights, Marketing Research Tips

Last month I wrote about the annoying experience of having a Honda dealership try to influence my rating on their customer satisfaction survey. My annoyance prompted me to write that article. Boy did I spark the passion of others,  including the dealership marketers...

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"Another excellent post, Evelyn. Informative, concise, very clear. Well done!"
Dan Levine, President & Founder, Engaging Minds Inc.

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