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Crocs Solves Their Brand Adolescence Identity Crisis

Crocs Solves Their Brand Adolescence Identity Crisis

by Evelyn Starr | Aug 10, 2018 | Brands In Adolescence, Marketing Strategy

To say I was not one of the cool kids in school would be an understatement. My lack of cool began in elementary school. My birthday cleared the kindergarten cutoff date by four weeks, making me younger and smaller than most of my classmates. Yet my verbal and reading...

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