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Crisis Management Lessons from Corona Beer

Crisis Management Lessons from Corona Beer

by Evelyn Starr | Mar 13, 2020 | Marketing Tools & Tactics

When I was 8 years old, I had a eureka! moment. I realized that if I bought three pieces of Bazooka bubble gum at two cents each and sold them for four cents each, I would double my money. Then I could repeat the process and double it again! My father told me that was...

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