Evelyn Starr’s Bio

A marketing expert with 20 years of experience, Evelyn uses her keen powers of observation and insight to assess underperforming marketing efforts and course-correct them to increase sales for her clients.  She specializes in working with Brands in Adolescence, brands that have stalled after their initial success.

Before founding E. Starr Associates in 1999, Evelyn worked for some of New England’s most recognized brands including Dunkin’ Donuts, Veryfine Products and The First Years.  As leader of the Care & Safety category at The First Years, she launched one of the company’s most successful products to date, the Hands-Free Gate, which won The National Parenting Seal of Approval in 2002 and is still on the market today. 

Evelyn also helped launch signature business-building products such as Dunkin’ Coolattas and Bagels.

Evelyn earned an MBA in Marketing from Boston College’s Carroll School of Management and graduated with honors from Vassar College with a BA in Economics and French.  Living in the Metrowest Boston area, her passions include travel, reading, writing, yoga, tea, dark chocolate and nurturing the entrepreneurial spirit in both her husband and her two children.