by Evelyn Starr | May 10, 2013 | Brand Growth & Rebranding, Marketing Insights, Marketing Tools & Tactics
I had a quiz on my first day working at Dunkin’ Donuts. Not a written exam or a kitchen test on making donuts (those came later), but an on-the-spot quiz. My new boss Rob gave me a tour of the office building. At one point we arrived at a conference room. ...