by Evelyn Starr | Dec 14, 2012 | Brand Growth & Rebranding, Marketing Insights, Marketing Tools & Tactics
I belong to two book clubs. My first book club has been meeting monthly for over 12 years. When we started, each member sent an email in advance when it was her turn to host with directions to her home. My second book club started up last February. It’s a smaller...
by Evelyn Starr | Nov 9, 2012 | Brand Growth & Rebranding, Marketing Insights, Starter Set
On Wednesday I had a conference with my daughter Fiona’s seventh grade teachers and learned that she is a model student in her science class. (Thanks for indulging my moment of parent pride.) I liked seventh grade science too, except for when we dissected a frog. I...
