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Brand Strategy & Growth
Do you feel like your brand has great potential but you don’t know how to tap it? Do you have a vision for your brand’s success and wonder how to make it happen?
Brand growth can happen organically. But random brand building and marketing are exhausting and inefficient. If you feel like you start from scratch every time you consider a new product, a new market or a new marketing campaign, you know what I mean.
The steadiest success comes from having a strategy that guides your brand growth like a road map.
A well-developed strategy makes clear what new products, markets and marketing approaches are best for your brand. It highlights the best uses of your resources and helps everyone on your brand team work more productively together.
I can help you develop a winning brand strategy and a plan to implement it, and then guide you through that implementation.
“Evelyn Starr’s creativity together with her business acumen played a vital role in EDIC’s growth and success. Evelyn would be a valuable asset to any company’s marketing efforts.”
“Evelyn has helped me develop and execute a thoughtful and consistent marketing plan for my insurance agency. She is great at keeping me and others involved on task. We are seeing great results!”
“E Starr Associates was instrumental in the start-up phase of my business. Evelyn effectively managed the entire naming process and logo development as well as reviewing and editing my marketing material. She was efficient and professional throughout the entire process. I could not have done it without her!
Since the launch of my company Evelyn has continued to be indispensable in support of my ongoing marketing efforts.”
A typical brand strategy development process takes between three weeks and three months depending on the complexity of the business.
Each engagement begins with a deep-dive look at your brand. Depending on your specific objectives, the engagement may include:
- Internal data and research review
- Competitor analysis
- Industry analysis
- Executive interviews
- Customer interviews
- Employee interviews
- Primary and secondary research
- Workshops
During previous Brand Strategy & Growth engagements I have:
- Uncovered a brand’s true differentiation and helped the brand team implement it to grow sales.
- Developed a brand from scratch for a new venture which recently celebrated its 11th anniversary.
- Conducted workshops to bring the organization together around a shared definition for the brand so that departments better understood business goals and worked together better.
Engagements culminate in a written document that summarizes our work together and recommends actionable next steps.
Contact me today to start building a solid strategic foundation for your brand.