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Weighing Dunkin’ and WW Brand Name Changes

Weighing Dunkin’ and WW Brand Name Changes

by Evelyn Starr | Oct 12, 2018 | Brand Growth & Rebranding, Brand Strategy

Has someone you know ever changed their name? My mother-in-law changed her first name to Elanah right before I met her because she felt like a spiritually different person than before. I had no problem calling her Elanah because I had never known her by any other...
Don’t You Forget About Your Brand

Don’t You Forget About Your Brand

by Evelyn Starr | May 8, 2015 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights

This past March marked the 30th anniversary of the movie The Breakfast Club.  For those of you who might not know it, the movie portrays the gathering of five stereotypical high schoolers (a brain, an athlete, a basket case, a princess and a criminal) for a day-long...
Life is Good Goes for Grand

Life is Good Goes for Grand

by Evelyn Starr | Apr 9, 2015 | Brand Growth & Rebranding, Brands In Adolescence

While many families chose warm weather destinations for the February school vacation, my son AJ and I took a road trip to Vermont and upstate New York.  No, we are not skiers. Why would we choose a subzero-temperature week to travel to these northern locales? To look...
It Absolutely, Positively Had to Happen Overnight

It Absolutely, Positively Had to Happen Overnight

by Evelyn Starr | Jul 13, 2012 | Brand Growth & Rebranding, Brand Storytelling

As my husband Dan and I celebrated our 18th wedding anniversary in June, I thought of the odd American pop culture events that occurred the weekend we got married.  The Friday night preceding our wedding, former football star OJ Simpson led the L.A. police on a...

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"Another excellent post, Evelyn. Informative, concise, very clear. Well done!"
Dan Levine, President & Founder, Engaging Minds Inc.

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