Tag Archives: rebranding

Don’t You Forget About Your Brand

Ally Sheedy's character in The Breakfast Club, before and after her makeover.

Image source: http://www.buzzfeed.com/sarag17/the-best-and-worst-tvmovie-makeovers-7gd5

This past March marked the 30th anniversary of the movie The Breakfast Club

For those of you who might not know it, the movie portrays the gathering of five stereotypical high schoolers (a brain, an athlete, a basket case, a princess and a criminal) for a day-long detention on a Saturday.  Over the course of the day, social barriers recede.  The teenagers share insights that both explain their stereotypes and undermine them at the same time.

The movie struck a chord with adolescents everywhere when it was released, and continues to engage succeeding generations.  My husband and I watched it with our teenagers a couple of years ago. read more

Posted in Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights | Tagged , , , , , , , | Leave a comment | Back to top

Life is Good Goes for Grand

Original Jake drawing from Life is Good, brand in adolescence

Original Jake Drawing
Image source: lifeisgood.com

While many families chose warm weather destinations for the February school vacation, my son AJ and I took a road trip to Vermont and upstate New York.  No, we are not skiers.

Why would we choose a subzero-temperature week to travel to these northern locales?

To look at colleges.

AJ is a junior in high school.  Though he will not be applying to colleges until next fall, we are visiting now so that he will know where he wants to apply then. read more

Posted in Brand Growth & Rebranding, Brands In Adolescence | Tagged , , , | Leave a comment | Back to top

It Absolutely, Positively Had to Happen Overnight

federal-express-logoAs my husband Dan and I celebrated our 18th wedding anniversary in June, I thought of the odd American pop culture events that occurred the weekend we got married. 

The Friday night preceding our wedding, former football star OJ Simpson led the L.A. police on a low-speed highway fedex-logo-e1342198594971chase in a white Ford Bronco.  Thirty-five miles per hour and yet the chase went on for 60 miles. read more

Posted in Brand Growth & Rebranding, Brand Storytelling | Tagged , , , , , , | 2 Comments | Back to top