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Well-Told Brand Stories Know Who the Hero Is

Well-Told Brand Stories Know Who the Hero Is

by Evelyn Starr | Dec 13, 2019 | Brand Storytelling

It is rare that I don’t finish a book. I’m a voracious reader and will almost always stick with a book to its conclusion. One of the few books I did not finish was The Stars in Our Eyes. Several pages in I could not relate to the story. Nothing against the author,...
10 Brand Storytelling Lessons from Bruce Springsteen

10 Brand Storytelling Lessons from Bruce Springsteen

by Evelyn Starr | Feb 9, 2017 | Brand Storytelling, Marketing Tools & Tactics

When I read Bruce Springsteen’s autobiography Born to Run in January, I learned that he and I have a few things in common. Both of us like the smell of coffee but not the taste. Neither of us can read sheet music. Both of us grew up in New Jersey (okay I knew that),...
It Absolutely, Positively Had to Happen Overnight

It Absolutely, Positively Had to Happen Overnight

by Evelyn Starr | Jul 13, 2012 | Brand Growth & Rebranding, Brand Storytelling

As my husband Dan and I celebrated our 18th wedding anniversary in June, I thought of the odd American pop culture events that occurred the weekend we got married.  The Friday night preceding our wedding, former football star OJ Simpson led the L.A. police on a...

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"Another excellent post, Evelyn. Informative, concise, very clear. Well done!"
Dan Levine, President & Founder, Engaging Minds Inc.

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