by Evelyn Starr | Feb 9, 2017 | Brand Storytelling, Marketing Tools & Tactics
When I read Bruce Springsteen’s autobiography Born to Run in January, I learned that he and I have a few things in common. Both of us like the smell of coffee but not the taste. Neither of us can read sheet music. Both of us grew up in New Jersey (okay I knew that),...
by Evelyn Starr | Dec 13, 2013 | Brand Growth & Rebranding, Brand Storytelling, Marketing Tools & Tactics
I love to write. I’ve been writing since I was 15 years old. I owe my discovery of this passion to my brother Ken. (Thank you Ken!!) Ken is nearly six years younger than I am. When he was nine years old, he gave me a small journal for Hanukkah. It was about five...
by Evelyn Starr | Jul 13, 2012 | Brand Growth & Rebranding, Brand Storytelling
As my husband Dan and I celebrated our 18th wedding anniversary in June, I thought of the odd American pop culture events that occurred the weekend we got married. The Friday night preceding our wedding, former football star OJ Simpson led the L.A. police on a...
