by Evelyn Starr | Dec 13, 2019 | Brand Storytelling
It is rare that I don’t finish a book. I’m a voracious reader and will almost always stick with a book to its conclusion. One of the few books I did not finish was The Stars in Our Eyes. Several pages in I could not relate to the story. Nothing against the author,...
by Evelyn Starr | Feb 9, 2017 | Brand Storytelling, Marketing Tools & Tactics
When I read Bruce Springsteen’s autobiography Born to Run in January, I learned that he and I have a few things in common. Both of us like the smell of coffee but not the taste. Neither of us can read sheet music. Both of us grew up in New Jersey (okay I knew that),...
by Evelyn Starr | Jul 13, 2012 | Brand Growth & Rebranding, Brand Storytelling
As my husband Dan and I celebrated our 18th wedding anniversary in June, I thought of the odd American pop culture events that occurred the weekend we got married. The Friday night preceding our wedding, former football star OJ Simpson led the L.A. police on a...
