by Evelyn Starr | Jun 10, 2022 | Brand Growth & Rebranding, Brands In Adolescence
Some brides get superstitious before their wedding. Luckily that’s not me. Dan and I got married in June 1994. On the Friday that kicked off our wedding weekend, the US began hosting World Cup Soccer for the first time. At the opening ceremonies in Chicago, host Oprah...
by Evelyn Starr | Oct 11, 2019 | Marketing Insights, Marketing Strategy
I was cornhole oblivious until last week. If you are like I was – oblivious – cornhole is bean bag toss game that may date back as far as the 14th century in Germany and has been played for decades in the Midwest. Cornhole players take turns tossing a 16-ounce bean...
by Evelyn Starr | May 9, 2014 | Marketing Insights, Marketing Tools & Tactics
On March 18 of this year, I was signing into Sirius XM Radio online when the graphic above caught my eye. It wasn’t the flying baseballs. Or the blue sky. It was the spring traning. T-r-a-n-i-n-g. I was born with an observant nature and a proofreading eye. Most of the...
by Evelyn Starr | May 10, 2013 | Brand Growth & Rebranding, Marketing Insights, Marketing Tools & Tactics
I had a quiz on my first day working at Dunkin’ Donuts. Not a written exam or a kitchen test on making donuts (those came later), but an on-the-spot quiz. My new boss Rob gave me a tour of the office building. At one point we arrived at a conference room. ...
by Evelyn Starr | Mar 8, 2013 | Brand Growth & Rebranding, Brand Storytelling
On summer days in my early teens, my friend Erika and I would take off on our bikes and be out all day. We would buy a sandwich and drink at the deli and picnic along on the town’s bike path. Afterward we’d pedal to the park at the end of the path and circle the...
