by Evelyn Starr | Aug 2, 2023 | Brand Growth & Rebranding, Brand Strategy
Updated August 7, 2023 I didn’t have a Barbie doll when I was growing up. That was by design. I asked my mother about that recently. She objected to Barbie’s “unrealistic female form.” She said, “this is the kind of idealized female body which few girls would...
by Evelyn Starr | Jun 15, 2023 | Brand Purpose & Values, Brand Strategy
I didn’t have to convince my children to stay off their cell phones when they had friends over. My kids were in middle school before smart phones became common. But I was that parent who limited screen time during playdates. My challenge was mitigating Game Boy use. A...
by Evelyn Starr | Mar 17, 2023 | Brand Experience, Brand Strategy
As a mother of two young children in the early 2000s who worked from a home office, occasionally I would need a break. A few hours out of the house on my own to remember who I was without any obligation to feed, clothe, wash, educate, entertain, or otherwise support...
by Evelyn Starr | Feb 23, 2023 | Brand Purpose & Values, Brand Storytelling, Brand Strategy
For decades M&M’s conjured memories of focus groups for me. During my years in consumer insights departments (aka marketing research) for Veryfine Products and Dunkin’, I sat behind the mirror watching customers react to new product ideas, ad campaigns, and new...
by Evelyn Starr | Oct 8, 2021 | Brand Experience, Brand Strategy, Marketing Insights
My internet browsers open to the front page of The New York Times. For years, the first thing I would see when I went online looked like this: My go-to browser was Google Chrome. It seemed to function best with the apps I use. On August 30, 2021, I saw my tech-world...
by Evelyn Starr | Sep 23, 2021 | Brand Growth & Rebranding, Brand Strategy
Every summer I go berry picking at least once. This year my husband and I picked blueberries on an August Saturday at Tougas Farm in Northborough, Massachusetts. During the two hours we were in the field, I reveled in the berry-picking crowd. Entire families picked...
by Evelyn Starr | Apr 16, 2021 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
Photo credit: https://www.alliekelleyphoto.com This post is adapted from an excerpt of my book Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling To celebrate my 50th birthday, I threw myself a party. Oh, don’t look so surprised. Yes, I am that...
by Evelyn Starr | Mar 26, 2021 | Brand Strategy, Marketing Insights
This post was originally published on March 11, 2016 and updated on March 26, 2021. In addition to my roles as wife, mother, healer, and finder of things in our household, I am also Chief Operations Officer. Like any good COO, I seek to keep overhead costs down. Our...
by Evelyn Starr | Dec 11, 2020 | Brand Experience, Brand Strategy, Marketing Strategy
My son AJ has always had a penchant for colorful clothes. Orange is his favorite color. A fair portion of his wardrobe reflects that, along with an ample array of reds and greens. On November 11, I sought to replace a beloved, well-worn pair of Nike orange sweatpants...
