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The High ROI of Handwritten Thank You Notes

The High ROI of Handwritten Thank You Notes

by Evelyn Starr | Nov 9, 2018 | Marketing Strategy, Marketing Tools & Tactics

For professional development I read many marketing and writing blogs. On January 6, 2017 Callie Oettinger published a post on writer Steven Pressfield’s blog entitled “Common Sense”. In it she wrote: “If you operate every day in favor of Future You, you’ll eventually...
Sharing My Secret Subscription-Building Sauce

Sharing My Secret Subscription-Building Sauce

by Evelyn Starr | Jun 7, 2018 | Email Marketing, Marketing Tools & Tactics

Image created by D3images – Freepik.com What do you do when you’ve met someone at a networking event, a trade show or online and you’d like to build a relationship and get them on your email marketing list? You craft an ask that is respectful of their time and...
The Downton Abbey Method of Marketing

The Downton Abbey Method of Marketing

by Evelyn Starr | Oct 10, 2014 | Marketing Insights, Marketing Tools & Tactics

Are you good at remembering names? Even if you aren’t, I bet you could recite the names of the characters on Downton Abbey.  Or Mad Men.  Or The Big Bang Theory.  Or whatever TV series you enjoy. You know the characters well now, but you didn’t the first time you saw...
Get Personal

Get Personal

by Evelyn Starr | Feb 14, 2014 | Marketing Insights, Marketing Tools & Tactics, Starter Set

Like you, I play many different roles in life.  And I have different names depending on the role I am playing. You know me as Evelyn.  My kids call me Mom.  New acquaintances initially address me as Ms. Starr.  And when my kids and husband are...

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"Another excellent post, Evelyn. Informative, concise, very clear. Well done!"
Dan Levine, President & Founder, Engaging Minds Inc.

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