by Evelyn Starr | Mar 13, 2015 | Marketing Insights, Marketing Tools & Tactics
Do you remember the card game Concentration? Or maybe you called it Memory or Pairs? To start, all the cards were face down in rows. You chose two cards to turn over. If you made a match, finding two aces for example, you kept those cards and could turn over two...
by Evelyn Starr | Jun 8, 2012 | Marketing Insights, Marketing Tools & Tactics
Last weekend I did something that some people consider brave. I went to my 25th college reunion. I stayed in the dorm in the picture to the left. (To some, that was even braver.) Few of my college friends were going. But I went anyway. I knew that even if I...
