On March 30, like thousands of people, I turned to Amazon.com to buy toilet paper. Our household was not desperate, but after weeks of empty store shelves I was looking to secure a future supply. Amazon was empty too, except for two offerings from a brand I’d never...
Get great brand stories and marketing insights delivered to your inbox once a month, along with a side of fun.
"Another excellent post, Evelyn. Informative, concise, very clear. Well done!"
Dan Levine, President & Founder, Engaging Minds Inc.