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Time to Change the Donuts

Time to Change the Donuts

by Evelyn Starr | Jul 10, 2020 | Brand Growth & Rebranding, Brand Storytelling, Marketing Insights, Starter Set

This post originally appeared in March 2012 and remains one of my most popular. Updated on July 10, 2020. That’s me in the Polaroid instant photo with actor Michael Vale, better known as Fred the Baker, or the guy who used to utter “Time to make the donuts.”  Mr. Vale...
Weighing Dunkin’ and WW Brand Name Changes

Weighing Dunkin’ and WW Brand Name Changes

by Evelyn Starr | Oct 12, 2018 | Brand Growth & Rebranding, Brand Strategy

Has someone you know ever changed their name? My mother-in-law changed her first name to Elanah right before I met her because she felt like a spiritually different person than before. I had no problem calling her Elanah because I had never known her by any other...

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