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Segway’s Second Act

Segway’s Second Act

by Evelyn Starr | Mar 9, 2018 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence

One summer day a few years ago I saw a parking patrol officer in the center of town roll down the sidewalk on a Segway Human Transporter (HT), stop at an expired meter and issue a ticket to the offending car. The sight of him made me realize that I had forgotten to...

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