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Dueling Dance Brands

Dueling Dance Brands

by Evelyn Starr | Apr 12, 2013 | Brand Growth & Rebranding, Brand Storytelling, Brands In Adolescence

For the past two winters, I have gone away with friends for a few days to take a break from the bustle of life.  And to try some new experiences. Last year my friend Kristen and I went to the Cranwell Resort in the Berkshire Mountains.  We tried spinning and...
This is Your Brain on Marketing

This is Your Brain on Marketing

by Evelyn Starr | Feb 8, 2013 | Brands In Adolescence, Marketing Insights, Marketing Tools & Tactics

Today is a snow day.  Our town announced school closings yesterday, anticipating an epic blizzard. And not one snow flake fell before 9:15am.  If you are a working parent with school age children, you can feel my pain. Couldn’t we go with an early dismissal? But my...

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"Another excellent post, Evelyn. Informative, concise, very clear. Well done!"
Dan Levine, President & Founder, Engaging Minds Inc.

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