by Evelyn Starr | Apr 12, 2013 | Brand Growth & Rebranding, Brand Storytelling, Brands In Adolescence
For the past two winters, I have gone away with friends for a few days to take a break from the bustle of life. And to try some new experiences. Last year my friend Kristen and I went to the Cranwell Resort in the Berkshire Mountains. We tried spinning and Zumba...
by Evelyn Starr | Feb 8, 2013 | Brands In Adolescence, Marketing Insights, Marketing Tools & Tactics
Today is a snow day. Our town announced school closings yesterday, anticipating an epic blizzard. And not one snow flake fell before 9:15am. If you are a working parent with school age children, you can feel my pain. Couldn’t we go with an early dismissal? But my...
