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When Brands Go Too Far

When Brands Go Too Far

by Evelyn Starr | Apr 11, 2014 | Brand Growth & Rebranding, Marketing Insights

My husband Dan is a champion shopper. When we identify a need in the household, it goes on Dan’s mental list.  He doesn’t like to let his list stagnate.  He begins to keep an eye out for the item and to research it.  Before long, he’s able to give you an outline of...

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