by Evelyn Starr | Dec 14, 2012 | Brand Growth & Rebranding, Marketing Insights, Marketing Tools & Tactics
I belong to two book clubs. My first book club has been meeting monthly for over 12 years. When we started, each member sent an email in advance when it was her turn to host with directions to her home. My second book club started up last February. It’s a smaller...
by Evelyn Starr | Nov 9, 2012 | Brand Growth & Rebranding, Marketing Insights, Starter Set
On Wednesday I had a conference with my daughter Fiona’s seventh grade teachers and learned that she is a model student in her science class. (Thanks for indulging my moment of parent pride.) I liked seventh grade science too, except for when we dissected a frog. I...
by Evelyn Starr | Oct 12, 2012 | Brand Growth & Rebranding
One of my favorite ways to procrastinate is to clear clutter. I love to prune files, neaten drawers, and clean out closets. (I’m less wild about picking up after my kids and husband.) There is a joy to discarding unnecessary items and setting the necessary ones in...
by Evelyn Starr | Sep 14, 2012 | Marketing Insights, Marketing Research Tips, Marketing Tools & Tactics
As I learned to drive, my father not only braved my initial road experience, he also tried to teach me about the way a car functioned. He opened the hood of our 1969 Buick Le Sabre and pointed out areas where you add fluids. There was a carburetor and a radiator. He...
by Evelyn Starr | Aug 10, 2012 | Marketing Insights, Marketing Tools & Tactics
The day I got married, my family broke the law. (After 18 years I figure the statute of limitations is up.) Our wedding reception had 185 people in a room zoned for a maximum of 180 occupants. (Cue the sirens.) We had invited 250 guests. I wanted to invite fewer,...
