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		<lastmod>2018-01-19T03:18:22+00:00</lastmod>
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			<image:title><![CDATA[AARP card ES Improve Brand Image and Associations]]></image:title>
			<image:caption><![CDATA[AARP Needs to Improve Their Brand By Putting Their Members First]]></image:caption>
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			<image:caption><![CDATA[FLOTUS AARP Card Announcement Brands That Need Image Help]]></image:caption>
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			<image:caption><![CDATA[AARP website advertising 2015-12-03]]></image:caption>
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		<lastmod>2018-03-28T21:10:54+00:00</lastmod>
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		<lastmod>2018-04-02T21:55:08+00:00</lastmod>
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		<lastmod>2018-04-12T20:40:41+00:00</lastmod>
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			<image:title><![CDATA[employee social media sharing website size]]></image:title>
			<image:caption><![CDATA[employee sharing on social media via cell phone]]></image:caption>
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		<loc>https://estarrassociates.com/why-brand-needs-niche/</loc>
		<lastmod>2018-04-24T20:15:26+00:00</lastmod>
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			<image:title><![CDATA[Find Your Brand Niche Sweet Spot]]></image:title>
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		<loc>https://estarrassociates.com/etsy-struggles-to-craft-its-future/</loc>
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			<image:title><![CDATA[Warby Parker Brand In Adolescence from WP Facebook page]]></image:title>
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			<image:title><![CDATA[Jerry_Seinfeld_2016_-_4]]></image:title>
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			<image:caption><![CDATA[Chobani yogurt developed an untapped subcategory in the yogurt marketplace.]]></image:caption>
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		<loc>https://estarrassociates.com/for-better-marketing-channel-your-inner-three-year-old-ask-why/</loc>
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			<image:title><![CDATA[Jia Jiang Rejection Better Marketing Channel Your Three Year Old Source Huffington Post]]></image:title>
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			<image:caption><![CDATA[Jia Jiang, author of Rejection Proof, with me at the GrowCo conference]]></image:caption>
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		<loc>https://estarrassociates.com/4-undeniable-truths-your-brand/</loc>
		<lastmod>2018-04-24T20:47:15+00:00</lastmod>
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			<image:title><![CDATA[partner-1616468_1280-pixabay larger - 4 Undeniable Truths About Your Brand]]></image:title>
			<image:caption><![CDATA[Woman mannequin with sun glasses and speech bubble above her head talking to male mannequin who has no face telling him the truth about his brand]]></image:caption>
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		<loc>https://estarrassociates.com/10-brand-storytelling-lessons-bruce-springsteen/</loc>
		<lastmod>2018-04-24T20:48:59+00:00</lastmod>
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			<image:caption><![CDATA[Fisher Stadium at Lafayette College - football game in progress]]></image:caption>
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		<loc>https://estarrassociates.com/eye-of-the-buyer/</loc>
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			<image:title><![CDATA[Colorful vector eye paper design]]></image:title>
			<image:caption><![CDATA[Eye of the buyer]]></image:caption>
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			<image:title><![CDATA[Survey on clipboard how to do strategically]]></image:title>
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			<image:title><![CDATA[Fitbit-Family from press kit on fitbit dot com]]></image:title>
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			<image:title><![CDATA[Good list management means seeing the customer's point of view.]]></image:title>
			<image:caption><![CDATA[Good list management means seeing the customer's point of view.]]></image:caption>
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			<image:title><![CDATA[Original Jake drawing from Life is Good  brand in adolescence]]></image:title>
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			<image:caption><![CDATA[Ally Sheedy's character in The Breakfast Club, before and after her makeover.]]></image:caption>
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			<image:title><![CDATA[resized black boot cheap skate marketing content marketing stories]]></image:title>
			<image:caption><![CDATA[Evelyn's black boot collection for brand storytelling]]></image:caption>
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			<image:title><![CDATA[Print]]></image:title>
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			<image:title><![CDATA[Holiday Card2]]></image:title>
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			<image:caption><![CDATA[large print Teenage Wastebrand book]]></image:caption>
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			<image:title><![CDATA[Varsity Marketing Turns 10 Lessons Learned]]></image:title>
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			<image:caption><![CDATA[Evelyn Starr guest on Minter Dialogue announcement]]></image:caption>
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		<loc>https://estarrassociates.com/brand-name-change/</loc>
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			<image:title><![CDATA[billyfoto-brand-outgrows-name-LI]]></image:title>
			<image:caption><![CDATA[Fish too big for its fishbowl, akin to time for a brand name change]]></image:caption>
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		<loc>https://estarrassociates.com/save-your-brand-marketing-blunders/</loc>
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			<image:title><![CDATA[neonbrand--Cmz06-0btw-unsplash-resized]]></image:title>
			<image:caption><![CDATA[Photo by NeONBRAND on Unsplash]]></image:caption>
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		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2022/03/Common-sense-in-marketing-avoid-blunders.jpg</image:loc>
			<image:caption><![CDATA[Ocean Conservatory marketing package with certificate, calendar, puzzle offer]]></image:caption>
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			<image:caption><![CDATA[Ocean Conservatory text offering calendar for $25 donation]]></image:caption>
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		<loc>https://estarrassociates.com/fedex-rebranding-happened-overnight/</loc>
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			<image:title><![CDATA[It Absolutely, Positively Had to Happen Overnight]]></image:title>
			<image:caption><![CDATA[It Absolutely, Positively Had to Happen Overnight]]></image:caption>
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		<image:image>
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			<image:caption><![CDATA[federal express logo]]></image:caption>
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			<image:caption><![CDATA[fedex-logo-e1342198594971]]></image:caption>
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			<image:caption><![CDATA[adam sandler snl commercial romano tours]]></image:caption>
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			<image:title><![CDATA[Photo by Sai Kiran Anagani on Unsplash eye glasses on a beach]]></image:title>
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			<image:caption><![CDATA[SNL Business Garden Inn Skit]]></image:caption>
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	<url>
		<loc>https://estarrassociates.com/trust-your-ultimate-competitive-advantage/</loc>
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			<image:title><![CDATA[Trust Your Ultimate Competitive Advantage unsplash Joshua Hoehne]]></image:title>
			<image:caption><![CDATA[Trust as it appears on US Dollar Bills]]></image:caption>
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			<image:caption><![CDATA[Billy Joel from It's a Matter of Trust video]]></image:caption>
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		<loc>https://estarrassociates.com/promise-chocolate-better-deliver/</loc>
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			<image:title><![CDATA[chocolate and art sign]]></image:title>
			<image:caption><![CDATA[chocolate and art sign]]></image:caption>
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			<image:caption><![CDATA[chocolate and art sign]]></image:caption>
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			<image:caption><![CDATA[inside chocolate and art store]]></image:caption>
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			<image:caption><![CDATA[inside store with chocolate sections highlighted]]></image:caption>
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	</url>
	<url>
		<loc>https://estarrassociates.com/when-brands-go-too-far-bad-brand-extension-decisions/</loc>
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			<image:title><![CDATA[Strange-Brandfellows-Claritin-Mattress-Protector-225x300]]></image:title>
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	</url>
	<url>
		<loc>https://estarrassociates.com/turbocharge-marketing-emotion/</loc>
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			<image:title><![CDATA[Turbocharge Your Marketing with Emotion]]></image:title>
			<image:caption><![CDATA[eggs in a carton with marker-drawn facial expressions]]></image:caption>
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			<image:loc>https://estarrassociates.com/wp-content/uploads/2022/09/Fact-tweet-generates-emotion-response-2022-09-07_16-03-43.jpg</image:loc>
			<image:caption><![CDATA[Emiliee Mae tweet about becoming a first time author]]></image:caption>
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		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2022/09/Evelyn-recording-in-Liz-Solar-studio-audio-book-resized.jpeg</image:loc>
			<image:caption><![CDATA[Evelyn recording audiobook in Liz Solar's studio]]></image:caption>
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	<url>
		<loc>https://estarrassociates.com/3-personal-brand-lessons-john-mcenroe/</loc>
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			<image:title><![CDATA[640px-McEnroe_in_aktie,_Bestanddeelnr_930-2093]]></image:title>
			<image:caption><![CDATA[John McEnroe running on a tennis court in 1979]]></image:caption>
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	</url>
	<url>
		<loc>https://estarrassociates.com/customer-disservice-idle-hands/</loc>
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			<image:title><![CDATA[levi-meir-clancy-jdIT3puximI-unsplash-resized]]></image:title>
			<image:caption><![CDATA[4 script signs on a wall with the word waiting in each, 1 illuminated in orange, another illuminated in blue]]></image:caption>
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			<image:loc>https://estarrassociates.com/wp-content/uploads/2021/04/Teenage-Wastebrand-HC.png</image:loc>
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	</url>
	<url>
		<loc>https://estarrassociates.com/small-marketing-gestures-big-impact/</loc>
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			<image:title><![CDATA[nathan-lemon-FBiKcUw_sQw-unsplash-resized-cropped]]></image:title>
			<image:caption><![CDATA[White coffee cup with a star on the side and the saying What good shall I do today?, filled with coffee and sitting on a wooden table]]></image:caption>
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	</url>
	<url>
		<loc>https://estarrassociates.com/avoid-crappy-research-trap/</loc>
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			<image:title><![CDATA[cdd20-vR6bNYTVlpo-unsplash]]></image:title>
			<image:caption><![CDATA[A large red letter X formed by many small red check marks, with some check marks falling below]]></image:caption>
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	</url>
	<url>
		<loc>https://estarrassociates.com/mms-marketing-mayhem/</loc>
		<lastmod>2023-02-26T14:38:07+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/02/MMs-marketing-mayhem-green-with-boots-syed-hashemi.jpg</image:loc>
			<image:title><![CDATA[M&amp;Ms marketing mayhem green with boots syed hashemi]]></image:title>
			<image:caption><![CDATA[Green M&amp;M's character mounted on a statue in a store, with many more in the background and other M&amp;M's character statues as well]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/niche-marketing-blueberry-picking-approach/</loc>
		<lastmod>2023-05-18T17:23:03+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2021/09/Blueberry-Picking-Lessons-for-Milking-Your-Niche.jpg</image:loc>
			<image:title><![CDATA[Blueberry Picking Lessons for Milking Your Niche]]></image:title>
			<image:caption><![CDATA[full quart container of blueberries]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2021/09/preliminary-glance-smaller.jpg</image:loc>
			<image:caption><![CDATA[Like a blueberry bush with few berries initially visible, niches don't reveal the depth of opportunity there at first glance.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2021/09/blueberry-picking-first-glance-with-highlights.jpg</image:loc>
			<image:caption><![CDATA[like berry picking, niche marketing requires a close look, not just a preliminary glance]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2021/09/blueberry-close-up.jpg</image:loc>
			<image:caption><![CDATA[niche marketing is like blueberry picking - take a close look to see all the opportunity]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/crocs-community-thrive/</loc>
		<lastmod>2023-05-20T18:58:53+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/05/crocs-create-community-image-morgan23-getty-for-newsletter.jpg</image:loc>
			<image:title><![CDATA[crocs create community image morgan23 getty for newsletter]]></image:title>
			<image:caption><![CDATA[A pair of hot pink Crocs clogs and a pair of sky blue Crocs Clogs facing in opposite directions on a boardwalk]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/05/Crocs-comfort-tweet.jpg</image:loc>
			<image:caption><![CDATA[Tweet with photo of black Crocs clogs with the tags still on and the quote My 4th pair of Crocs arrived, lol. I dunno about your part of the world, but Crocs are very popular with every type of person and every age group around here. I resisted for the longest time but they're so damn comfortable (and I definitely have my own style) #Crocsnation ]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/05/Crocs-tweet-influence-why-dad.jpg</image:loc>
			<image:caption><![CDATA[Crocs tweet with the quote Who influenced you to wear crocs and why was it your dad]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/05/crocs-dad-tweet-responses.jpg</image:loc>
			<image:caption><![CDATA[Comments to the dad tweet above. Shawn Reka said My kids. They love them. And I tried them on and haven't took them off since. Crocs responded Your kids know what's up! aud misses yoongi commented crocs!! opinions on soloist AleXa? Crocs responded Kitty run run, Kitty run run! She def took us to Wonderland on the American Song Contest.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/05/Dan-Nestle-podcast-graphic-Evelyn-Starr-episode.jpg</image:loc>
			<image:caption><![CDATA[picture of Evelyn Starr with text Episode 105 Evelyn Starr the Dan Nestle Show]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/brand-take-stand/</loc>
		<lastmod>2023-06-15T23:19:23+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/06/yuhan-du-P9nnOWTveDw-unsplash-values-passion-restaurant-group.jpg</image:loc>
			<image:title><![CDATA[yuhan-du-P9nnOWTveDw-unsplash-values-passion-restaurant-group]]></image:title>
			<image:caption><![CDATA[A brand taking a stand - tealight candle beside brown wooden box The cell phone rest box in Crazy About You restaurant. The box reads: By placing your cell phone here, we promise that you will have a more enjoyable dinner, an improvement in your relationships, and definitely a better gastronomic experience.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/06/LL-Bean-May-1-FB-post-text.jpg</image:loc>
			<image:caption><![CDATA[L.L.Bean taking a stand - this is their Facebook post May 1, 2023 declaring they are taking a break from social media to honor mental health awareness month in May ]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/06/LL-bean-may-1-fb-post-visual-off-the-grid-see-you-june-1-with-200-likes-56-reposts.jpg</image:loc>
			<image:caption><![CDATA[PIcture of beautiful mountain and valley with lush green trees, shrubbery, and tall grass with the message "Off the Grid. See you June 1. #MentalHealthMonth L.L.Bean taking a stand on mental health]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/06/Edelman-Trust-Barometer-Global-Report-Page-34.jpg</image:loc>
			<image:caption><![CDATA[Edelman Trust Barometer Global Report page 34 showing Bar Graph with heading Trustworthy information insulates business action from politicization - for brands taking a stand]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/06/Bootstrapped-Founder-episode-graphic-Evelyn-Starr.jpg</image:loc>
			<image:caption><![CDATA[Blue and yellow graphic with headline Marketing and Branding for Bootstrappers, with a picture of Arvid Kahl and one of Evelyn Starr]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/barbies-breakthrough-brand-building/</loc>
		<lastmod>2023-08-07T16:56:41+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/Evelyn-as-barbie-featured-in-poster-resized2.jpg</image:loc>
			<image:title><![CDATA[Evelyn as barbie featured in poster resized2]]></image:title>
			<image:caption><![CDATA[Evelyn in a Barbie movie poster with the comment this Barbie is one of a kind.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/barbie-tiptoes-attention-to-detail-07-06_10-20-30.jpg</image:loc>
			<image:caption><![CDATA[Barbie trailer YouTube comment "The fast that they pay attention to the little details such as barbie's feet that is always on tip toes is just wonderful]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/floats-down-just-like-play-barbie-movie-2023-07-06_10-31-56.jpg</image:loc>
			<image:caption><![CDATA[Barbie trailer YouTube comment "I love that she floats down from the second level of her house to the car. Just like when you're playing with Barbies, they defy physics."]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/Midge-Barbie-poster.jpg</image:loc>
			<image:caption><![CDATA[MIdge Barbie poster featuring Emmerald Fennell as Midge]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/seeing-what-actors-wearing-better-than-met-gala-barbie-movie-early-marketing.jpg</image:loc>
			<image:caption><![CDATA[Twitter post from @taeerage "seeing what ryan gosling and margot robbie wear on the set of barbie is more exciting than the met gala"]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/Barbie-dreamhouse-on-Airbnb-Instagram-post-June-26.jpg</image:loc>
			<image:caption><![CDATA[Airbnb Instagram post promoting stays at Barbie's Dreamhouse, hosted by Ken]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/Barbie-on-cover-of-Time-magazine-source-Mattel-website-history-page.jpg</image:loc>
			<image:caption><![CDATA[Barbie on the cover of Time Magazine with the headline "Now can we stop talking about my body?"]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/EP021-YT-Thumb-Social.jpg</image:loc>
			<image:caption><![CDATA[The Brand Compass Episode 21 "Niching Brings Abundance and Alignment with your purpose" with Evelyn Starr]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/twitter-has-bigger-problems-than-its-rebrand-to-x/</loc>
		<lastmod>2023-08-23T14:02:43+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/Twitter-Rebrand-to-X-Not-Biggest-Problem.jpg</image:loc>
			<image:title><![CDATA[Twitter Rebrand to X Not Biggest Problem]]></image:title>
			<image:caption><![CDATA[Twitter Rebrand to X Not Biggest Problem]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/Elon-Musk-SNL-opening-monologue-post-strange-things-twitter-x.jpg</image:loc>
			<image:caption><![CDATA[Elon Musk Doing Opening Monologue On Saturday NIght Live]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/Musk-tweet-saying-he-will-resign-as-CEO-when-replacement-found.jpg</image:loc>
			<image:caption><![CDATA[Musk tweet saying he will resign as CEO when replacement found]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/Musk-Tweet-July-24-2023-with-X-logo-projected-onto-headquarters.png</image:loc>
			<image:caption><![CDATA[Musk Tweet July 24 2023 with X logo projected onto headquarters]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/Ann-Handley.jpg</image:loc>
			<image:caption><![CDATA[Ann Handley]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/Mark-Schaefer.jpg</image:loc>
			<image:caption><![CDATA[Mark Schaefer]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/arvid-kahl.jpg</image:loc>
			<image:caption><![CDATA[arvid kahl]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/Julie-Van-Ameyde.jpg</image:loc>
			<image:caption><![CDATA[Julie Van Ameyde]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/Dhariana-Lozano.jpg</image:loc>
			<image:caption><![CDATA[Dhariana Lozano]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/08/1-E-Starr-Blog-image.png</image:loc>
			<image:caption><![CDATA[Evelyn Starr on SIMPLE brand podcast]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/masterclass-adolescent-brand-error/</loc>
		<lastmod>2023-10-13T16:49:48+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/10/Masterclass-home-page-10-9-23.jpg</image:loc>
			<image:title><![CDATA[Masterclass home page 10-9-23]]></image:title>
			<image:caption><![CDATA[Masterclass home page showing Natalie Portman, Serena Williams, and the tagline Learn from the best, be your best.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/10/Online-Learning-Services-What-Masterclass-Needs-to-Learn-about-Marketing-highlight.jpg</image:loc>
			<image:caption><![CDATA[table showing Masterclass compared to competitors Coursera, LinkedIn Learning, Skillshare, Udacity, and Udemy on monthly fee, annual fee, number of classes, number of subscribers, and free course offering option]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/10/Whitney-Johnson-Teenage-Wastebrand-blurb-LI-post.png</image:loc>
			<image:caption><![CDATA[Photo of Whitney Johnson and the book Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling. Whitney's quote is " Applying intuitive lessons from human adolescence to brand-building, Evelyn Starr's Teenage Wastebrand is a story-driven, example-rich, actionable read!"]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/give-customers-signs/</loc>
		<lastmod>2023-11-09T22:06:50+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/11/decisions-2709671_1280.jpg</image:loc>
			<image:title><![CDATA[decisions-2709671_1280]]></image:title>
			<image:caption><![CDATA[Two arrows against a lightly clouded blue sky The top arrow is a dark blue, faces left, and has white lettering that reads This way. The bottom arrow is red, faces right, and reads that way.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/11/Main-Street-Cafe-Concord-line-directions.jpg</image:loc>
			<image:caption><![CDATA[Scene entering Main Streets Market and Cafe in Concord, Massachusetts, with a line of people to the left of a two-tier, stainless-steel cart, and a server on the right side. Black carpet runners are on either side of the cart, leading to the take-out counter.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/11/Main-Street-Cafe-Concord-close-up-20230903-with-signs-highlighted-brand-direction.jpg</image:loc>
			<image:caption><![CDATA[Main Streets Market and Cafe entry way close up of the cart bisecting the entryway, with two small signs at shoulder height. The on one the left says take out. The right one says seated service. A third sign at hip height reads "please wait to be served." All three signs are highlighted with red ovals.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/11/Amazon-TW-example-11-7-23.jpg</image:loc>
			<image:caption><![CDATA[Amazon.com page for audiobook version of Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling on November 7, 2023]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/crocs-solves-their-brand-adolescence-identity-crisis/</loc>
		<lastmod>2023-12-03T21:41:11+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2018/08/Crocs-Manifesto-Image.jpg</image:loc>
			<image:title><![CDATA[Crocs Manifesto Image]]></image:title>
			<image:caption><![CDATA[Crocs Come As You Are]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2018/08/Crocs-Find-Your-Fun-Campaign.jpg</image:loc>
			<image:caption><![CDATA[Crocs Find Your Fun Campaign]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/inbox-detox/</loc>
		<lastmod>2023-12-15T18:44:05+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/12/DALLE22.png</image:loc>
			<image:title><![CDATA[DALLE2~2]]></image:title>
			<image:caption><![CDATA[a laptop computer inbox with many colorful envelopes swirling out of it]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/12/bodyguardz-unsubscribe-bottom-of-email-with-arrows.jpg</image:loc>
			<image:caption><![CDATA[bottom of Bodyguardz marketing email showing Manage preferences, unsubscribe, and Snooze for 3 weeks options in lower right hand corner]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/12/LGA-email-preferences-11-6-23.jpg</image:loc>
			<image:caption><![CDATA[LGA email preference options showing Business Advisory newsletter &amp; insights, webinars and events, monthly newsletter, client alerts, standalone emails, Business Advisory Newsletter, and personal emails options ]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/12/Holiday-Inn-vacation-emails-unsubscribe.jpg</image:loc>
			<image:caption><![CDATA[Holiday Inn marketing email preferences]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/canceling-meetings-hurt-personal-brand/</loc>
		<lastmod>2024-02-08T22:59:27+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2024/02/repeated-cancellations-hurt-your-personal-brand-newsletter.jpg</image:loc>
			<image:title><![CDATA[repeated cancellations hurt your personal brand newsletter]]></image:title>
			<image:caption><![CDATA[quotes in different colors and fonts saying current meeting running late, last minute client request, got a fire to put out, I'm stuck in traffic, Can we reschedule? A private matter arose, next week would be better, something came up, Sorry I can't make it, I have a family emergency]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/12/DALLE22.png</image:loc>
			<image:caption><![CDATA[a laptop computer inbox with many colorful envelopes swirling out of it]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/will-you-know-when-time-to-go/</loc>
		<lastmod>2024-03-20T14:31:10+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2022/04/jan-tinneberg-gJJhG4gM7NA-unsplash-scaled.jpg</image:loc>
			<image:title><![CDATA[jan-tinneberg-gJJhG4gM7NA-unsplash]]></image:title>
			<image:caption><![CDATA[Photo by Jan Tinneberg on Unsplash sign on conference room table that says Goodbye Friends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2022/04/Yes-and-Marketing-podcast-recording.jpg</image:loc>
			<image:caption><![CDATA[Yes And Marketing Episode 102 Teenage Wastebrand graphic]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2022/04/Yes-and-Marketing-Podcast-appearance.jpg</image:loc>
			<image:caption><![CDATA[Yes-and-Marketing-appearance]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/alex-and-ani-a-billion-dollar-brand-at-10-barely-alive-at-20/</loc>
		<lastmod>2024-03-23T18:08:54+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2024/03/Fionas-Alex-Ani-collection-did-not-survive-brand-adolescence-.jpg</image:loc>
			<image:title><![CDATA[Fiona's Alex &amp; Ani collection did not survive brand adolescence]]></image:title>
			<image:caption><![CDATA[Black 3 1/2" square jewelry box with Alex and Ani on it in gold capital letters, surrounded by silver wire bracelets bearing charms featuring a script letter F, a Jewish star, a Claddagh, a purple gemstone, a weathered silver flower with a pearl in the middle, and a tree of life]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2024/03/marcus-bellamy-oBfcaxWQzsM-unsplash-resized.jpg</image:loc>
			<image:caption><![CDATA[Young woman with long wavy dark brown hair wearing a moss green knit sweater and black-rimmed glasses facing a mirror and looking at her wrist laden with Alex and Ani charm bangles]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2024/03/Alex-and-Ani-website-with-Stranded-highlighted-brand-culture-diminished.jpg</image:loc>
			<image:caption><![CDATA[Screenshot of Alex and Ani website in March 2024 on page featuring new line Stranded by Alex and Ani with that menu item highlighted in red and showing their gold colored bracelets with pearls]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/high-roi-return-on-investment-of-handwritten-thank-you-notes/</loc>
		<lastmod>2024-04-26T22:48:31+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2018/11/Cronin-Cards-Thank-You-Card-Image.jpg</image:loc>
			<image:title><![CDATA[Cronin Cards Thank You Card Image]]></image:title>
			<image:caption><![CDATA[Thank You Note Card from Cronin Cards]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2018/11/Mark-Evelyn-at-the-Station-credit-Alex-Ledesma.jpg</image:loc>
			<image:caption><![CDATA[Evelyn Starr and Mark Schaefer]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2018/11/thank-you-note-writing-high-roi.jpg</image:loc>
			<image:caption><![CDATA[two purple and blue note cards with thank you in gold writing on the front, a purple mug of tea, a purple pen and a purple marker]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/brand-future-starts-here/</loc>
		<lastmod>2024-06-12T20:19:58+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2024/06/edi-libedinsky-1bhp9zBPHVE-unsplash-resized.jpg</image:loc>
			<image:title><![CDATA[edi-libedinsky-1bhp9zBPHVE-unsplash resized]]></image:title>
			<image:caption><![CDATA[a 4 year old girl perched on her father's shoulders wearing a navy blue sweatshirt, an orange barrette in her curly brown hair, and using her thumb and pointer fingers to encircle both eyes like she is looking through binoculars]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2024/06/boeing-safety-page-segment.jpg</image:loc>
			<image:caption><![CDATA[boeing.com page on their commitment to safety with the headline "Nothing is more important than safety"]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2024/06/nbc-news-boeing-safety-inadequate-article.jpg</image:loc>
			<image:caption><![CDATA[nbcnews.com page reporting with the headline "Boeing's safety culture is 'inadequate' and 'confusing,' new FAA report finds]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/03/iStock-1183877734-large.jpg</image:loc>
			<image:caption><![CDATA[New Hartford, New York - Aug 18, 2019: Barnes and Noble Booksellers store at dusk, with the store logo illuminated against a deep blue sky]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/panera-cost-cutting-customers/</loc>
		<lastmod>2024-07-19T19:51:38+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2024/07/Panera-symbol-from-1000-logos.jpg</image:loc>
			<image:title><![CDATA[Panera-symbol-from 1000 logos]]></image:title>
			<image:caption><![CDATA[Panera Bread logo on a black background]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2024/07/panera-bag-gamble-with-brand-break-promise-scaled.jpg</image:loc>
			<image:caption><![CDATA[Panera paper bag saying “Lovingly crafted! Clean ingredients. Freshly prepared for you” with an apple and Fuji Apple chicken salad in front of it]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2024/07/american-jael-XBkMbPxFnNk-unsplash-scaled.jpg</image:loc>
			<image:caption><![CDATA[ Mediterranean veggie sandwich and tomato soup at Panera]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2024/07/panera-brands-logo.jpg</image:loc>
			<image:caption><![CDATA[Panera Brands logo with Caribou Coffee, Panera Bread, and Einstein Bros Bagels logo below]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/try-me-sampling-for-brand-marketing-success/</loc>
		<lastmod>2024-09-17T20:57:34+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2019/06/ho-hyou-qEOV3icU_Y4-unsplash-resized.jpg</image:loc>
			<image:title><![CDATA[ho-hyou-qEOV3icU_Y4-unsplash resized]]></image:title>
			<image:caption><![CDATA[small pots of chocolate strawberry coffee and kiwi ice cream with a small sample of each in front of each pot arranged on the underside of the white ice cream pot cover]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/jam-paris-make-transacting-easy/</loc>
		<lastmod>2024-10-09T19:34:02+00:00</lastmod>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/09/la-chambre-aux-confiture-2-jams-make-marketing-easy-for-customers.jpg</image:loc>
			<image:title><![CDATA[la chambre aux confiture 2 jams make marketing easy for customers]]></image:title>
			<image:caption><![CDATA[Make transacting easy - showing Two jars of jam, a larger one with purple jam inside with a white label with black writing that read La Chambre Aux Confitures cassis; a smaller jar with orangish jam inside and a white label with black writing that reads La Chambre Aux Confitures Abricot Lavande]]></image:caption>
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			<image:caption><![CDATA[A section of the store La Chambre Aux Confitures in Paris, with its curved wall showing 3 shelving sections with 5 shelves each. Each shelf displays a flavor of jam. The jars are clear, letting the jam's red, yellow, or purple color come through.]]></image:caption>
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			<image:caption><![CDATA[Evelyn at an outdoor table in front of Pierre Herme with white cup of tea in front of her on a white saucer]]></image:caption>
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			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/09/Brett-Trainer-Hardwired-2.0-podcast-interview-with-Evelyn-Starr.jpg</image:loc>
			<image:caption><![CDATA[Evelyn Starr guest on Brett Trainor's Hardwired 2.0 episode "Growth Lessons with the author of Teenage Wastebrand"]]></image:caption>
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	</url>
	<url>
		<loc>https://estarrassociates.com/truth-barnes-noble-turnaround/</loc>
		<lastmod>2024-11-19T16:10:41+00:00</lastmod>
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			<image:loc>https://estarrassociates.com/wp-content/uploads/2023/03/iStock-1183877734-large.jpg</image:loc>
			<image:title><![CDATA[Barnes and Noble Booksellers]]></image:title>
			<image:caption><![CDATA[New Hartford, New York - Aug 18, 2019: Barnes and Noble Booksellers store at dusk, with the store logo illuminated against a deep blue sky]]></image:caption>
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	</url>
	<url>
		<loc>https://estarrassociates.com/try-before-you-sell-test-and-research-your-product-before-launch/</loc>
		<lastmod>2025-01-06T18:03:48+00:00</lastmod>
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			<image:title><![CDATA[sun-chips-bags]]></image:title>
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			<image:loc>https://estarrassociates.com/wp-content/uploads/2014/12/tropicana-new-169x300.jpg</image:loc>
			<image:caption><![CDATA[Photo Credit: St. Petersburg Times]]></image:caption>
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			<image:loc>https://estarrassociates.com/wp-content/uploads/2014/12/tropicana-old-164x300.jpg</image:loc>
			<image:caption><![CDATA[Photo credit: The New York Times]]></image:caption>
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	</url>
	<url>
		<loc>https://estarrassociates.com/tropicana-package-blunder/</loc>
		<lastmod>2025-01-24T16:55:27+00:00</lastmod>
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			<image:title><![CDATA[tangerine-newt-Ny5YFzSkf0E-unsplash-resized]]></image:title>
			<image:caption><![CDATA[an orange half with unfurling peel spiraling upward and pie-piece shaped pieces flying away, and a red and white spiral-designed straw sticking up from the inside flesh of the orange half]]></image:caption>
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		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2025/01/tropicana-comparison-large-bottles.jpg</image:loc>
			<image:caption><![CDATA[Tropicana comparison carafe versus bottle from Designalytics]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://estarrassociates.com/wp-content/uploads/2025/01/Me-and-Dan-cropped.jpg</image:loc>
			<image:caption><![CDATA[Dan and Evelyn at Evelyn's birthday dinner table]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://estarrassociates.com/should-charge-newsletter/</loc>
		<lastmod>2026-04-01T15:21:59+00:00</lastmod>
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			<image:title><![CDATA[diane-helentjaris-8Eiq70dFgU0-unsplash cropped]]></image:title>
			<image:caption><![CDATA[Two ceramic piggy banks and a small ceramic pig pitcher in a row on a wooden cabinet against a light lavender grey wall. US coins are scattered on the cabinet. A cluster of US paper currency in a variety of denominations sprout from the pig pitcher. Should you charge for your newsletter]]></image:caption>
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	</url>
</urlset>
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